DecisionInsights, Insightful actionable market and business research, business development and event management. http://www.decisioninsights.com.au/home 2012-05-15T14:51:16Z Joomla! 1.5 - Open Source Content Management 2006-10-02T05:47:52Z 2006-10-02T05:47:52Z http://www.decisioninsights.com.au/related-articles/55-a-short-shelf-life Frank Domantay frank@decisioninsights.com.au

<h2><span style="font-family: verdana,geneva;">Why pharmaceutical market research is different from consumer goods research?</span></h2> <table> <tbody> <tr> <td valign="top"> <p><img style="margin: 0px 20px 0px 0px; float: left;" class="image-left image-border" title="Why pharmaceutical market research is different from consumer goods research - Article written by Frank Domantay" alt="Why pharmaceutical market research is different from consumer goods research - Article written by Frank Domantay" src="http://www.decisioninsights.com.au/images/stories/2009/tablets.jpg" height="159" width="146" /></p> </td> <td valign="top"> <p><span style="font-size: 10pt; color: #333333;"><span style="font-family: verdana,geneva;">The evolution of a new drug, from molecule discovery to becoming available in the market place, is a lengthy, complicated, highly regulated and expensive process. It takes on average between seven and 10 years and US$1 billion for a single experimental pharmaceutical drug to pass through the development pipeline and come into the marketplace. However, once in the marketplace the life cycle of a new product is short - it is usually just 15 years before patents expire and generic equivalents appear.</span></span></p> </td> </tr> </tbody> </table>

<h2><span style="font-family: verdana,geneva;">Why pharmaceutical market research is different from consumer goods research?</span></h2> <table> <tbody> <tr> <td valign="top"> <p><img style="margin: 0px 20px 0px 0px; float: left;" class="image-left image-border" title="Why pharmaceutical market research is different from consumer goods research - Article written by Frank Domantay" alt="Why pharmaceutical market research is different from consumer goods research - Article written by Frank Domantay" src="http://www.decisioninsights.com.au/images/stories/2009/tablets.jpg" height="159" width="146" /></p> </td> <td valign="top"> <p><span style="font-size: 10pt; color: #333333;"><span style="font-family: verdana,geneva;">The evolution of a new drug, from molecule discovery to becoming available in the market place, is a lengthy, complicated, highly regulated and expensive process. It takes on average between seven and 10 years and US$1 billion for a single experimental pharmaceutical drug to pass through the development pipeline and come into the marketplace. However, once in the marketplace the life cycle of a new product is short - it is usually just 15 years before patents expire and generic equivalents appear.</span></span></p> </td> </tr> </tbody> </table> 2007-06-25T04:12:32Z 2007-06-25T04:12:32Z http://www.decisioninsights.com.au/related-articles/56-five-dos-and-donts-for-marketing-your-retail-business Daniele Lima geoffm888@gmail.com

<h2>Five do's and don'ts for marketing your retail business<span style="font-size: 10pt;">^*</span></h2> <table width="95%"> <tbody style="text-align: left;"> <tr style="text-align: left;"> <td style="text-align: left;" valign="top" width="174"> <p><img src="http://www.decisioninsights.com.au/images/stories/2009/reportcard.png" alt="Five do's and don'ts for marketing your retail business - Daniele Lima" title="Five do's and don'ts for marketing your retail business - Daniele Lima" style="margin: 0px 20px 0px 0px; float: left;" class="image-left image-border" height="159" width="146" /></p> </td> <td style="text-align: left;" valign="top"> <p style="text-align: left;"><span style="font-size: 11pt;">It is well recognised that many retail businesses fail in their first five years of operation. Many of those who have failed, failed to respect the five must do's and the five must not do's of small business.</span></p> <p style="text-align: left;"><span style="font-size: 11pt;">By following these rules, you will reduce the risk of joining their ranks.</span></p> <p style="text-align: left;"><span style="font-size: 8pt; color: #333333;">By Daniele Lima, MD of Road Scholars Sales and Marketing Consultancy</span></p> </td> </tr> </tbody> </table> <p>

<h2>Five do's and don'ts for marketing your retail business<span style="font-size: 10pt;">^*</span></h2> <table width="95%"> <tbody style="text-align: left;"> <tr style="text-align: left;"> <td style="text-align: left;" valign="top" width="174"> <p><img src="http://www.decisioninsights.com.au/images/stories/2009/reportcard.png" alt="Five do's and don'ts for marketing your retail business - Daniele Lima" title="Five do's and don'ts for marketing your retail business - Daniele Lima" style="margin: 0px 20px 0px 0px; float: left;" class="image-left image-border" height="159" width="146" /></p> </td> <td style="text-align: left;" valign="top"> <p style="text-align: left;"><span style="font-size: 11pt;">It is well recognised that many retail businesses fail in their first five years of operation. Many of those who have failed, failed to respect the five must do's and the five must not do's of small business.</span></p> <p style="text-align: left;"><span style="font-size: 11pt;">By following these rules, you will reduce the risk of joining their ranks.</span></p> <p style="text-align: left;"><span style="font-size: 8pt; color: #333333;">By Daniele Lima, MD of Road Scholars Sales and Marketing Consultancy</span></p> </td> </tr> </tbody> </table> <p>