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With DecisionInsights , you get insightful actionable and timely information into your enterprise strategic decision making process.

With DecisionInsights, you get insightful actionable and timely information into your enterprise strategic decision making process.

Main Services
  • Marketing Research and Product Planning
  • New Product Market Research & Development
  • Marketing & Sales Force Effectiveness Studies
  • Business Plan Preparation
  • Feasibility Studies
  • Business Strategy Development
  • Government Business Tenders
  • Business Start up and Market Entry Studies
  • Australia and Asia Pacific Region

What's the one strategic question your business needs to answer?When should I call DecisionInsights?

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About Us

Welcome

I am Frank Domantay, Managing Director and Principal Consultant of DecisionInsights, a marketing research, business development, new product, sales and marketing effectiveness consultancy. I am pleased to offer a wide range of marketing and business research services.

Strength

DecisionInsights' main strength is in the provision of actionable strategic and timely insights that help in the development and facilitation of well founded business decisions.

With over 35 years of experience in senior sales, marketing, marketing research, new products, market and business development amongst a number of leading Fortune 500 companies as well as major Australian businesses, DecisionInsights offers services for your specific marketing and business research needs.

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A Short Shelf Life PDF Print
Written by Frank Domantay   
Monday, 02 October 2006 15:47

Why pharmaceutical market research is different from consumer goods research?

Why pharmaceutical market research is different from consumer goods research - Article written by Frank Domantay

The evolution of a new drug, from molecule discovery to becoming available in the market place, is a lengthy, complicated, highly regulated and expensive process. It takes on average between seven and 10 years and US$1 billion for a single experimental pharmaceutical drug to pass through the development pipeline and come into the marketplace. However, once in the marketplace the life cycle of a new product is short - it is usually just 15 years before patents expire and generic equivalents appear.
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Five Do’s and Don’ts PDF Print
Written by Daniele Lima   
Monday, 25 June 2007 14:12

Five do's and don'ts for marketing your retail business *

Five do's and don'ts for marketing your retail business - Daniele Lima

It is well recognised that many retail businesses fail in their first five years of operation. Many of those who have failed, failed to respect the five must do's and the five must not do's of small business.

By following these rules, you will reduce the risk of joining their ranks.

By Daniele Lima, MD of Road Scholars Sales and Marketing Consultancy

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Clients

Bristol-Myers Squibb
Zero Corporation United Bank of Switzerland (Singapore Office) Convatec (A Bristol Myers Squibb Company) Australian Pharmaceutical Marketing and Research Group (APMRG) Monash Aquatic and Recreation Centre Pfizer ImagingSafe Burrthi Aboriginal Corporation

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Testimonials

" ... I think the thing that sets Frank apart from most is that he not only conducts first rate research, but as well as that interprets the data so well in the context of the market dynamics and also then helps you with your strategic planning based on that data ... "

" ... Frank, was the sort of employee that never wasted anytime and got tasks completed in a precise and timely manner. His insight and advice was always viewed in the highest regard and I would recommend his business knowledge highly ... "

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