|
|
Written by Frank Domantay
|
|
Monday, 02 October 2006 15:47 |
Why pharmaceutical market research is different from consumer goods research?
|
|
The evolution of a new drug, from molecule discovery to becoming available in the market place, is a lengthy, complicated, highly regulated and expensive process. It takes on average between seven and 10 years and US$1 billion for a single experimental pharmaceutical drug to pass through the development pipeline and come into the marketplace. However, once in the marketplace the life cycle of a new product is short - it is usually just 15 years before patents expire and generic equivalents appear.
|
|
|
Read more...
|
|
|
Written by Daniele Lima
|
|
Monday, 25 June 2007 14:12 |
Five do's and don'ts for marketing your retail business *
|
|
It is well recognised that many retail businesses fail in their first five years of operation. Many of those who have failed, failed to respect the five must do's and the five must not do's of small business.
By following these rules, you will reduce the risk of joining their ranks.
By Daniele Lima, MD of Road Scholars Sales and Marketing Consultancy
|
|
|
Read more...
|
|
Pharmaceutical Market Research Training Course ( APMRG ) |
|
Written by APMRG
|
|
Wednesday, 20 September 2006 12:30 |
|
In September 2006, around 30 delegates from the pharmaceutical industry attended a 2-day training course Introduction to Pharmaceutical Market Research organised by the Australian Pharmaceutical Marketing and Research Group (APMRG) at Macquaries Graduate School of Management, Macquarie University, Sydney.
 Pharmaceutical Market Research Training Course ( APMRG ) 405.95 Kb |
|
Written by Frank Domantay
|
|
Wednesday, 20 September 2006 12:30 |
|
The training course included workshop sessions, where delegates developed MR briefs on case studies using insights provided by Julie and Karen. Working as teams, they considered scenarios covering a wide variety of pharmaceutical products, marketing tools and advertising concepts, with challenges including limited budget and fast turnaround.
Full article: Case Study Presentations 418.79 Kb |
|
Frank Domantay is awarded for going the extra mile |
|
Written by BMSA
|
|
Saturday, 01 April 2006 19:23 |
|
 Mark Trudeau recognised the exceptional work of Senior Manager of Market Research, Frank Domantay, with an Extra Mile Award for the Asia Pacific region.
Full article: Awarded for going the extra mile 370.62 Kb |
|
|
|
|
|
Articles
